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Great Custard Bake-Off King or Queen 2013 – Spatulas at the ready

by on February 20, 2013 in Events & Awards, featured item, Lead story, Media, PR, Retail, Retail News

Do Paul Hollywood’s cream-filled iced buns get your heart racing, or does the sight of Mary Berry’s chocolate roulade make you crumble at the knees? Then you’ll be excited to hear that Custard Communications, the marketing communications specialist for the hospitality industry, is launching its own ‘Great Custard Bake-Off’, all in the good name of Comic Relief fun-raising.

Find out more about winning the coveted title of Great Custard Bake-Off King or Queen 2013 and view the competition rules at or call the team on 01483 740747.

Think pies, tarts, pastries and sponge and then think custard. Comic Relief style custard. What masterpiece can you concoct that features custard as a central component? Savoury, sweet, hot, cold…you choose. The more creative and fun, the better!

This is a game of looks, style and deliciousness and entries will be judged in Round 1 on their photographic appeal and the moreishness of their descriptions. Make people want to eat your words!

All custard-infused masterpieces will be pinned to the Great Custard Bake-Off Voting Gallery on Pinterest and voting is a game of numbers. How many people can you persuade to ‘like’ or repin your custard creation? The more likes and repins you get, the better your chances of securing one of three places in the live Great Custard Bake-Off final at the end of March in London, where you’ll recreate your work of art for a panel of greedy, expert judges including Chris Underwood, head pastry chef at The Five Fields, Simon Flint, executive chef at the National Theatre and Custard Communications’ managing director, Petra Clayton, who many may not realise trained and worked as a chef.

The launch of the Great Custard Bake-Off will see Custard Communications play chefs, colleagues, clients and industry peers against one another in a baking battle like no other.

By incorporating Pinterest into the campaign, much of the Bake-Off will be about pleasing the eye, not just the palate, by encouraging participants to use social networking to communicate in both pictures and words while raising money for Comic Relief.

Petra Clayton, managing director of Custard Communications, says, “We wanted to rally the industry together and do something fun for charity and the Great Custard Bake-Off gives Custard the chance to demonstrate our knowledge of the industry and our understanding of social media. Our passion for the hospitality industry and for food goes without saying and by encouraging people to get creative and bake in the style of the Great British Bake-Off we are raising awareness and funds for a great cause.”

The deadline for adding entries to the voting gallery is 5pm on 4th March.

The three entries with the most votes at 5pm on Friday 15th March will win a place in the live Great Custard Bake-Off at The Deck at the National Theatre in London at the end of March.

Find out more about winning the coveted title of Great Custard Bake-Off King or Queen 2013 and view the competition rules at or call the team on 01483 740747.

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