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AUDIO: Morrisons announces online plans – “not done enough to communicate its promotions”

Morrisons begins strategy re-think to maintain market share Britain’s fourth largest supermarket chain is tranforming its business to fight failing profits and market share. Morrisons confirmed profits fell for the first time in six years as it reported a 7 per cent drop in full-year profits to £879 million.

But chief executive Dalton Philips pledged to turn the business around with more convenience stores and a tie-up with online grocer Ocado. The supermarket, which generated sales of £18.1 billion in the year, said it had not done enough to communicate its promotions… 

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