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Shaken & Stirred - Influential Brand Profiling and Positioning

Raising prices / Will your morning caffeine fix go up in cost?

  • Pret, which had not raised the price of its coffee in almost two years, said they had held off raising prices but has now had to respond to rising milk and fuel costs.
  • The wholesale price of coffee beans has remained stable in recent months, although an increase would have relatively minor effect on retail prices because it forms a small proportion of the cost of a cup of coffee.
  • The price of a coffee is more dependent on milk costs as it accounts for roughly 8 per cent of the price of the beverage.

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photo credit: Jasmic via photopin cc

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