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Video / Baby & Me: evian®’s new global TV ad to premier on 19th April

by on April 20, 2013 in Apps, FaceBook, Google, iPhone, Lead story, LinkedIn, Media, Metrics, Mobile Marketing, Pinterest, Retail, Retail News, Twitter, Videos

evian®’s social media fans will be given an exclusive preview of the global water brand’s latest groundbreaking TV ad, Baby & Me at 4pm on Friday, April 19th ahead of a global launch on Sunday, April 21st.

Baby & Me, created by BETC, shows a street full of people rediscovering their inner youth – and dance moves – as their reflections reveal the baby version of their adult selves. The ad will be simultaneously launched on Sunday in France, Belgium, Switzerland, Germany, United Kingdom, United States, Canada, Russia, Ukraine, Dubai, Singapore, Taiwan and Japan.

Laurent Houel, evian® Global Brand Director, said:

“In Baby & Me, everything starts with a stunning encounter. Walking down the street, a man comes face to face with his reflection in the mirror… but instead of seeing his own face, he sees a baby version of himself. Looking around, he finds that the people around him are having the same experience.

“Each person in the scene quickly finds that being connected with their inner baby creates a feeling of freedom, of letting go, a spontaneous and communicative frenzy. As the Live young frenzy takes hold, the group begin dancing.”

The Baby & Me film features the 1990’s Ini Kamoze hit Here comes the Hotstepper, remixed by Yuksek for evian®.
In May, evian® will launch a free Baby & Me app for Facebook, Android and iPhone, which uses advanced facial recognition software to reveal the user’s ‘baby’ face.

Baby & Me will be supported in the UK by an online seeding plan in partnership with Goviral, and high profile TV screenings, including during Britain’s Got Talent on April 27th. It will also be shown through 4 On Demand and Videology; and will be screened in cinemas showing The Great Gatsby across the UK in May and June.

evian® UK has teamed up with social media agency We are Social to encourage fans to re-tweet the ad. Followers who re-tweet the ad will be entered into a draw to win tickets to the BAFTA TV awards, and throughout May there will be further competitions in place to support the Baby & Me app.

evian®’s baby-themed TV ads have set global advertising standards and helped establish evian® as the world’s favourite premium bottled water. Roller Babies (2009) is officially the world’s most viewed advertising video (Source: World Guinness Book of Records, 2009), and more than 50,000 people worldwide contributed their photos for evian®’s interactive Baby Inside ad (2011).

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