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All about … “Smooch”, Next Generation Snacks, Result Marketing Group, P&MM, David Pearson

by on May 15, 2013 in Apps, Events, FaceBook, featured item, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile Marketing, Movers & Groovers, Pinterest, Retail, Retail News, Twitter

Next Generation Snacks Limited have announced the launch of “Smooch”, a new type of ambient healthy snack made with pureed fruits and fortified with chia seeds and acerola. Rich in antioxidants, it is 100% natural and contains omega 3.

The range consists of 3 flavours: Raspberry & Peach, Pineapple & Banana and Blueberry & Banana and comes in a highly portable 4.06oz resealable Doypack pack format. Each pack features a large and bold logotype formed in the shape of a mouth, creating a mnemonic for the name ‘Smooch’ – achieving both shelf impact and consumer imprint.

The logotype is stamped onto large portions of fruit that fill the entirety of the front face – demonstrating the generosity and wholesome nature of the product – which is backed up by the presence of a 100% Natural ‘fruit sticker’. Aimed initially at the mobile, time starved adult market, Smooch was launched at the start of May in the US with a planned UK launch imminent. Smooch will be available in selected high street retailers.

 

Result Customer Communications has appointed Oliver Smee to a new position of Group Creative Director. Olly was previously Art Director at John Brown Publishing overseeing the creative for multi-award winning Waitrose Kitchen magazine along with the whole of their portfolio for Waitrose

The appointment follows a number of new business wins for retail specialist Result, who number Morrisons , Mecca, Poundland and McColls amongst their growing client portfolio.

Gary Duncan CEO at Result Marketing Group said: ”I am delighted to secure the talents of Olly as Result embarks on a period of considerable expansion to build upon our recent wins. Olly’s expertise and experience will contribute hugely to our fully integrated client offering and will greatly assist our global ambitions in expanding our business”

Olly Smee added: ”The opportunities at Result are what most attracted me to this flourishing business, combined with the sense of energy and commitment to offer the best possible creative standards. I am looking forward to playing a major part in the future of Result and am excited by the brands I will be working with.”

P&MM has appointed Simon Lee as Sales Director, Sales Promotion Division, as the company continues to focus on meeting current trends in the market with the delivery of creative and innovative sales promotion solutions.

Simon will lead the team, directing sales across the four brands the division encompasses, namely P&MM Sales Promotion, Protravel, Fotorama and Filmology.  He will be responsible for maintaining the strong position of these brands in the market, as well as implementing a growth strategy in new areas.  He will report to David Pearson, Managing Director, Sales Promotion Division.

Simon brings with him a wealth of experience in sales-focused roles, having most recently been Sales & Marketing Director at Mood Media in Australia, an agency offering a range of experiential solutions for retailers and the hospitality industry.   Prior to that he was National Sales Training and Program Manager at Tyco in Australia, where he was responsible for the national field and telesales teams and succeeded in increasing revenues dramatically and setting up a small business sales team. He returns to P&MM having been a Business Development Director from 1999 to 2002.

 

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