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Bespoke digital advertising solutions offered to brands looking to engage with professional golf’s affluent audience

by on May 28, 2013 in Advertising, Events, Events & Awards, Lead story, Music, Retail News, Rock 'n Roll, TV

AD2ONE, the UK’s largest independent digital advertising sales house, has been chosen by the PGA TOUR to sell its digital advertising inventory exclusively across its website (WWW.PGATOUR.COM) in the UK and Ireland.

AD2ONE will work with PGATOUR.COM to generate maximum advertising revenue for the website and secure deals with brands that are looking to connect with golf’s affluent and valuable audience.

AD2ONE will target golf, sports, financial services and automotive brands in particular to deliver bespoke and contextually relevant brand activity.

Grant Allaway, Group Managing Director at AD2ONE, said: “The opportunity to work with the PGA TOUR is an exciting prospect for us, enabling us to strengthen our expertise in the sports and gaming vertical. We are excited by the prospect of working with the full spectrum of brands to tap into this lucrative and passionate audience.”

The appointment to the PGA TOUR’s digital advertising sales business further strengthens AD2ONE’s impressive portfolio in the UK and Ireland, where they sell on behalf of sites including eBay, PlayStation, Currys, PCWorld and JamieOliver.com.

Lee Bushkell, Vice President of Media Sales, PGA TOUR, said: “The growth of British and Irish stars in the USA PGA TOUR has resulted in the golf market seeing significant growth and increased interest from fans and brands. We spent a lot of time looking at the market and determined AD2ONE was the best company to represent our digital media sales in the UK and Ireland. There is no better time for AD2ONE and the PGA TOUR to work together to offer a wide range of brands the opportunity to connect with our unique and valuable audience.”

PGATOUR.COM, the PGA TOUR’s website, is the number one source for live PGA TOUR player and tournament coverage. The site offers golf fans around the world exclusive live scoring and video highlights, news, statistics, player profiles, tournament information and much more. The website attracts more than 750,000 monthly unique users and 20 million monthly visits per year in the UK and Ireland.

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