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Britvic used to feature jolly tennis players in its ads – now it’s ‘Pals’

Time was when most ads seemed to fix upon mother-daughter or, slightly less often, mother-son relationships but these days it’s dads in the driving seat. Watch the Britvic video.

Now BBH London is diving into these deep waters with this new ad, ‘Pals,’ for Robinsons, the fruit drink owned by Britvic that used to feature jolly tennis players in its ads.

The 60-second film captures the relationship between two boys and follows them as they enjoy kicking a football around the park, throwing stones into a river and having “sword” fights with twigs – with an emotional twist at the end.

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