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Chris Barez-Brown of ‘Upping Your Elvis’ talking on how to unleash your inner creativity

by on May 15, 2013 in Events, Events & Awards, Lead story, Marketing

If you’re going down to Cannes next month you might want to put your name down for this event . . . Chris Barez-Brown of Upping Your Elvis talking on How to Unleash your Inner Creativity . . .


For the past 15 years Chris has been unleashing the creative potential of worldwide organisations including Nike, Coca-Cola, HSBC, J&J, Harrah’s, Sony and WPP. He is a master of metamorphosis, challenging and transforming businesses through speeches and programmes on innovation, insightfulness, breakthrough thinking and staff engagement.

Chris has an eclectic background which has only served to enrich his ability to deliver some of the most exciting people work on the planet. Starting his career as a soldier, Chris then proceeded to work with some of the world’s most successful brands. This led him to setting up ?What If!’s Capability Practice, helping the biggest and best companies become even better.

Much of Chris’s skill lies in generating the energy and instilling the confidence in delegates to go forward as creative champions. From this point onwards they are able to drive the agenda from within their organisations.

“Life is too short to be average”

Chris believes that life is too short to be average. There is so much potential that goes untapped and business resource that is wasted. Without jargon, and with great passion, Chris explores the humanness of innovation. He founded Upping Your Elvis in 2009 driven by the belief that everyone can shine more brightly.

His personal passion is creative leadership and he is wholly committed to making this planet a shinier and more fulfilling place for everyone in it. He is the author of How to Have Kick-Ass Ideas, a best-selling Harper Collins book. His second book, Shine – How to Survive and Thrive at Work, published by Penguin, was recently lauded as Business Book of the Month.


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