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Red Bull Media House – Its print magazine titles are now available in e-paper format

by on May 28, 2013 in Apps, Apps & Software, Events, FaceBook, featured item, Gadgets, Google, iPhone, Lead story, LinkedIn, Media, Metrics, Mobile, Mobile Marketing, Pinterest, Retail, Retail News, Twitter, Websites

Red Bull Media House has announced that all of its print magazine titles are now additionally available in e-paper format.

Readers everywhere can access all 12 national editions of The Red Bulletin, as well as Terra Mater (in German and English) and German-language magazines through iTunes and Google Play. Additional digital distribution outlets, such as the digital newsstand Zinio, will continue to be added to the line-up.

The new format is a natural extension of the multi-platform approach embraced by Red Bull Media House. With the e-paper app, readers can download single issues as well as full subscriptions and enjoy advantages such as off-line availability, both portrait and landscape format, perfect readability, zoom functionality, the convenience of navigation through thumbnails and even a bookmark feature.

Taking audience engagement to the next level, Red Bull Media House has announced that all of its print magazine titles are now additionally available in e-paper format. Readers everywhere can access all 12 national editions of The Red Bulletin, as well as Terra Mater (in German and English) and German-language magazines through iTunes and Google Play.

The new format is a natural extension for the innovative media publisher, which is known for its multi-platform approach. With the e-paper app, readers can download single issues as well as full subscriptions, and additional digital distribution outlets, such as the digital newsstand Zinio, will continue to be added to the lineup. For a limited time during the kickoff phase, all e-paper versions of Red Bull Media House magazines will be offered at a discount, with the e-paper edition of The Red Bulletin available free of charge during the same period. The Red Bulletin pulls stories from the sports, culture and entertainment playgrounds of the world with editorial that sets itself apart from any other product on the magazine market. The publication covers a wide spectrum of international content that reflects local readers’ interests with a premium level of reporting, photography, design, depth and richness.

“By providing our magazines in e-paper editions, we’re taking the next logical step in the course of our digital communication and distribution strategy,” said Wolfgang Winter, general manager of Red Bull Media House Publishing GmbH. “The e-paper offers our readers many advantages, such as off-line availability, both portrait and landscape format, perfect readability, zoom functionality and even the convenience of navigation through thumbnails. Another advantage that our loyal readers will especially enjoy is the bookmark feature, which makes it easy to return to an interesting post.”

 

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