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“60% of the sales cycle is over before a buyer talks to a sales person” / Earnest – ‘B2B summit crunched’ presentation

by on June 23, 2013 in Apps, Apps & Software, Events & Awards, FaceBook, Gadgets, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile, Mobile Marketing, Pinterest, Social Media, Tech, Websites

B2B Summit 2013 Crunched from Earnest

400 B2B Marketing professionals, 34 expert speakers, 4 workstreams, 2 keynote presentations, 1 unmissable day in June

We came, we saw, we crunched…

The grass is looking greener on this side of the fence

42% of B2B Marketers are more confident of delivering improved results in the next 12 months versus 33% of B2C Marketers (James Smee Purestone)

But B2B marketers need to adapt as the way people buy is changing…

The B2B buying journey is starting online – more than 2 out of 3 buyer journeys start with a Google search (Jason Bell, Amaze)

60% of the sales cycle is over before a buyer talks to a sales person (Kieran Flanagan, Hubspot)

Welcome to the consumerisation of B2B…

We are all receiving information through constant jumps between personal and professional networks – blurring the lines on where we are happy to connect with brands (James Smee, Purestone)


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