400 B2B Marketing professionals, 34 expert speakers, 4 workstreams, 2 keynote presentations, 1 unmissable day in June
We came, we saw, we crunched…
The grass is looking greener on this side of the fence
42% of B2B Marketers are more confident of delivering improved results in the next 12 months versus 33% of B2C Marketers (James Smee Purestone)
But B2B marketers need to adapt as the way people buy is changing…
The B2B buying journey is starting online – more than 2 out of 3 buyer journeys start with a Google search (Jason Bell, Amaze)
60% of the sales cycle is over before a buyer talks to a sales person (Kieran Flanagan, Hubspot)
Welcome to the consumerisation of B2B…
We are all receiving information through constant jumps between personal and professional networks – blurring the lines on where we are happy to connect with brands (James Smee, Purestone)
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