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Ogilvy London wins Gold three days in a row at Cannes Lions

Ogilvy London has won a Gold Lion for the third day in a row at the Cannes Lions Festival of Creativity 2013.

Ogilvy London has won its third Gold Lion in a row today for its ‘Auto Tune’ radio ad for Dove, making 5 Lions in total won by the UK agency at this year’s Cannes Lions Festival of Creativity so far.

The Dove ‘Auto Tune’ radio ad features a women singing in a synthesised voice about feeling ugly because she doesn’t look like ‘perfect’ models. But when she reaches her final line – ‘then I remember that you’re not real’ – her voice becomes clear and genuine.

The ad closes with a voiceover from Dove, in a normal voice, which highlights the brand’s ‘real beauty’ positioning by saying: “Real beauty isn’t a trick of technology. Dove: Be Your Beautiful Self.”

Gerry Human, Chief Creative Officer at Ogilvy London, said: “It’s the fact that there’s a powerful idea at the heart of the Dove brand that allows us to keep creating new and interesting work like the Auto Tune spot. It’s inspiring to work on a brand that has set out to make people feel good about themselves.”

Ogilvy London also won 4 Silver Lions today; 2 for Dove ‘Big Smacker Kiss’ and ‘Smile’, 1 for Philips ‘Digital Video Monitor’,  and 1 for WWF ‘Post Mortem’ – all in the Radio category.

Ogilvy London won a Gold Lion on Monday 16 June for its ‘The Power of Cute’ initiative for the Royal Borough of Greenwich, followed by a Gold Lion on Tuesday 17 June for the agency’s ‘Luggage Labels’ campaign for Expedia. Ogilvy & Mather has so far won 130 Lions globally, making 2013 the agency’s most successful year ever.

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