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Saucy video / ‘Let’s Get Zesty’ campaign – a male model in various states of undress

Kraft’s controversial saucy protagonist is condemned | PR Examples From prexamples.com –   Kraft has come under fire from Christian group One Million Moms (OMM) for its ‘Let’s Get Zesty’ campaign for a salad dressing which includes a male model in various states of undress.
The advert depicts Anderson Davis or his alter-ego ‘The Zesty Guy’ wearing nothing but a strategically placed picnic blanket alongside the slogan ‘Silverware Optional’.

 

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