Shaken & Stirred - Influential Brand Profiling and Positioning

Using consumer generated content to fuel marketing campaigns / Julie Brakley

  • The emergence of social media several years ago changed the way brands communicated with and to consumers – “ forcing them to completely change their approach to marketing products and services not only online, but offline as well.
  • As you’d imagine, this emergence of consumer-to-consumer communications has been greatly magnified  in the marketplace and become an essential piece of the marketing puzzle for brands.
  • Your brand is what people say about you when you’re not in the room, which is why finding unique ways to leverage these consumer conversations into marketing strategies is essential and integrating user-generated content is an important component of brand building.


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