Integrated creative agency, 23red, has joined forces with ukactive to get gyms, leisure centres and fitness providers nationwide to participate in Public Health England’s ‘Get Going This Summer’ campaign for Change4Life.
Launching on 27th July across England, local authorities will also be encouraging their residents to get up and about during the summer break, by taking advantage of the offers in their local community, including activities provided by ukactive members at over 800 locations across the country. Leading brands such as LA Fitness and Fitness First are backing the campaign, as too are Leisure Centre Operator of the Year DC Leisure and Everyone Active.
Families, particularly those with children aged between 5-11 years old, will be able to access an activity finder via www.get-going.org.uk that will allow them to find free and discounted events in their area to inspire physical activity over the summer and encourage attendance in an ongoing programme. During events, families will also be signposted to Change4Life online for lots of ideas, tools, tips and a free online activity plan.
Sheila Mitchell, Marketing Director, Public Health England said: “The summer is the perfect season to ‘get going’ and be active, as families are looking to fill the school holidays with fun and cost-effective activities. We hope adults and children utilise the programme and find fun classes and clubs to keep them active into the autumn.”
ukactive and PHE ‘Help You’ launches new ‘Get Going This Summer’ campaign via 23red http://t.co/mRgJzOeBXF
— Campaign Brief UK (@CampaignBriefUK) July 26, 2013
Jane Asscher, Founding Partner – Strategy and Management, at 23red, added: “Harnessing the power of local initiatives, to raise awareness of the national campaign across England, has enabled us to create an impact within the community for ‘Get Going This Summer’. We are pleased to have secured such a strong partner and to be building on the success of previous Change4Life activity.”
David Stalker, CEO, at ukactive said “Harnessing the collective footprint and reach of ukactive members provides hundreds of thousands of people with the opportunity to get active this summer. Change4Life shares our goal of improving the health of the nation by getting more people, more active, more often and we’re delighted to be working in partnership with the campaign.”
The ‘Get Going This Summer’ initiative will be promoted by Local Authorities and ukactive members, as well as a PHE coordinated drive via local radio and through communications materials to raise awareness and encourage people to try something new.
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