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All about Eventbrite, Limvirak Chea, Promotional Products Week, OVIVO Mobile, Amobee, Golden Gekko,

by on July 22, 2013 in Apps, Events, Events & Awards, FaceBook, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile Marketing, Movers & Groovers, Pinterest, Research, Retail, Retail News, Rock 'n Roll, Small Business, Twitter

Eventbrite, the global self-service ticketing platform, has hired Limvirak Chea as VP Business Development EMEA to lead growth from the London office.

Chea, joins from mobile advertising network, InMobl, where he held the role of Director Business Development EMEA and General Manager France. He was previously at Google from 2006 – 2010, where he worked on strategic partnerships across EMEA. Chea is also actively involved with the start-up community in his role as Seedcamp mentor and in 2009 invested in Producteev, which was later acquired by Jive Software.

Eventbrite is a multi-category ecommerce company serving events big and small around the world. Since the company’s inception in 2006, it has processed over 115 million tickets in over 179 countries and helped organisers sell over $1.5 billion in gross ticket sales. Specific to the UK, Eventbrite saw more than 110% increase in tickets sold in the last year, and processed half of its cumulative gross ticket sales in the last year. In April 2013 the company raised a further $60 million in financing to continue innovating, building and changing the landscape of ticketing.

 

The British Promotional Merchandise Association (BPMA) is launching its inaugural Promotional Products Week (PPW) which will run between the 16th – 20th September 2013, coinciding with the pre-Christmas buying season and ahead of the 2014 promotional planning period.

The event is designed to raise the profile of the promotional merchandise market among end-users and show its power and effectiveness, demonstrating why it should be used as part of an integral marketing campaign.

At £765 million, the industry is worth more than the UK online dating industry (£700 million), UK tea industry (£647 million), and the UK office and home furniture industry (£650 million).  A high profile marketing campaign to promote the Week is in place including advertising in the key industry and marketing media, a new logo and a new highly informative and educational website, as well as a comprehensive PR and social media programme.  The event is being supported by almost 600 BPMA members who will be conducting their own marketing campaigns around the Week and promoting it in their own regions and to their own clients.

Promotional merchandise grabs the attention of people every day, being the only advertising medium that engages all the senses.  It covers everything from branded pens, mugs, calendars, USBs and sticky notes to confectionery, clothing, keyrings, sports bottles, stress products and much, much more.  Research conducted in 2013 revealed that the branded products most often purchased by marketers are pens (35 per cent), pads, notebooks and Post-Its (13 per cent) and canvas shopping or eco bags (10 per cent), highlighting that usefulness to the recipient is a key factor in the purchasing decision.

 

UK mobile network OVIVO Mobile has teamed up with Golden Gekko and Amobee to drive revenue from its customer base.

Launched in April 2012, OVIVO offers subsidized PAYG SIM only price plans such as OVIVO Freedom which provides free usage each month without any minimum monthly top-ups.

The partnerships will give OVIVO access to world leading m-commerce and mobile advertising and app development solutions as it looks to enhance its existing value added services. Amobee’s platform supports all forms of mobile advertising – from a simple text message to a rich media experience – and will enable OVIVO to drive revenue through tailored advertising.

Golden Gekko will enable OVIVO to bring real-time and contextualized offers and promotions directly to its customers through a branded ‘OVIVO Offers’ service to be launched this Summer.

The partnerships come as OVIVO’s second phase of investment, raising £325,000 via equity crowdfunding platform Crowdcube.com, nears closure on Sunday, July 21, 2013.

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