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Video : Be more dog – O2 is on to a winner

O2 is on to a winner with its latest ad campaign. You can’t go wrong with both dogs and cats in one ad. Encouraging us all to “be more dog” and live life to the full as part of its 4G campaign, it features an aloof, indifferent cat deciding to live more like a dog. It runs, chases cars fetches sticks and catches frisbees. Amazing.

The digital element that lets users create “dog bombs” for friends is a nice idea but could be executed better but the concept is great. Animals in ads seems to be the latest fad and O2’s effort follows rival Three’s dancing pony ad. While it may not have longevity it certainly latches onto a popular trend.

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