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Momentum UK announces new rugby partnership / Peter Winterbottom.

by on August 2, 2013 in Lead story, Media, Nuggets, PR, Uncategorized

Co-Creation agency Momentum Worldwide has announced a partnership between its UK operation, Momentum UK and Full Contact, a startup rugby consultancy spearheaded by ex England and Lions player Peter Winterbottom.

Momentum’s extensive sports marketing experience will be combined with Winterbottom’s understanding of the past, present and future of the Rugby industry. Integral to the collaboration is Winterbottom’s new role as Director of Rugby at Momentum Worldwide, a position created to harness his understanding of the sport in a business context to drive new sponsorship and investment solutions for Momentum’s clients.

Momentum UK’s Managing Director, Simon White said: “The rugby fans of today experience the game in a dramatically different way than they did years ago. This is a connected world and fans must come first and be approached with a completely tailored and authentic experience that connects them to the game, players and brands in both the physical and digital worlds.

“Peter’s heritage in the sport, personal network and reputation as a deal maker, makes him an invaluable partner for Momentum. In return we are committed to sharing our expertise in brands and sponsorship for Full Contact in the best way we can. This not only represents a ground-breaking move for rugby: with this partnership we are demonstrating the very best practice in business collaboration.”

Peter Winterbottom said: “Partnering with the Momentum team is an intrepid move and one that I couldn’t have anticipated when we began talks about working together.

There is an enormous opportunity for brands in rugby, especially with the Rugby World Cup coming up, and I am convinced that Momentum’s expertise in sport and their understanding of new technology, shoppers, and the digital space makes them the perfect partner for Full Contact, not to mention fantastic people to work with. I’m excited to see what we can achieve together.”

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