Shaken & Stirred - Influential Brand Profiling and Positioning

Port Salut cheese unveils promotional link with JP Chenet French wine brand / Toucan

Port Salut cheese is continuing its long-running association with French wine brand JP Chenet this autumn with ‘Win a Bicyclette’, a joint on-pack promotion offering shoppers the chance to tap into the French way of life and win a French bicycle.

Brand activation agency Toucan, which has been working on the Port Salut brand since 2010, created the partnership with J P Chenet and is responsible for the latest promotion which launches at the end of August 2013. It will run until the middle of October across 300,000 packs of Port Salut and 250,000 bottles of JP Chenet wine. Packs will be available across all UK retail channels and will be supported by Asda and Tesco sampling activity in early September.

Consumers enter their unique pack code on to find out instantly if they have won a typical French bicyclette.

Andy Stanton, Toucan’s Creative Director says.

“France is such an inspirational place when creating engaging sales promotions, and a winning a bicyclette seemed the perfect idea for the latest promotion in our series for Port Salut.”

This promotion follows on from an on-pack link-up with JP Chenet last autumn, which saw consumers offered the chance to win a Michelin-starred dining experience.

Leave a Comment