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South West Trains begins mid-summer push by offering a competitive weekend fare

by on August 16, 2013 in Advertising, Lead story, London & South East, Media, News you can use, Rock 'n Roll, Uncategorized

South West Trains has enlisted customer engagement agency Lateral Group to develop its latest multi-channel promotional campaign.

The relationship commences with a campaign promoting South West Trains’ main summer promotion offer, which is designed to encourage an increase in weekend travel during August. The campaign will run until 1 September across posters, press, banners, email, web and door drops.

“For this campaign we wanted to drive volumes at the weekend by offering a competitive weekend fare. It gives people the chance to explore the South East and to make the most of their weekends,” said Emma Wiles, Senior Marketing Manager, South West Trains (pictured). “Lateral has proven that it has the knowledge and creative capabilities to develop a campaign that truly understand our objective and recognises our customers’ needs.”

“It is really exciting to have the opportunity to play an integral role in helping to develop South West Trains’ promotional activity and to produce some truly engaging creative campaigns,” said Mike Cavers, Executive Creative Director, Lateral Group (pictured).

Lateral Group uses data and insights to inform highly targeted, creative campaigns in order to manage real-time integrated marketing communications.

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