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Conversion Conference / Turn more clicks into customers – Join us in London 23-24 October

by on September 16, 2013 in Ecommerce, Email Marketing, Events & Awards, Lead story, London & South East, Mobile/Tablet, Online Advertising, Online Video, QR Codes, Research, Small Business, Startups

Rising Media producers of the Conversion Conference, today announced details of this year’s London event, which takes place on 23-24 October. Please see full details on our website

The global conference is dedicated to helping digital marketers achieve maximum ROI from their online campaigns.  Internationally renowned experts will explain how to improve sales and dramatically increase conversion rates.

Conversion Conference will kick off with a keynote presentation delivered by Susan Weinschenk, also known by the moniker “The Brain Lady”. Susan will discuss “The 7 Drivers to Motivation”. In this talk she will outline what the 7 drivers of motivation are, the research behind them, and how they could be applied to get people to carry out an action that results in the positive outcome required.

The remainder of the two day conference will cover the key topics of persuasion, best practice, hands on and testing tools. There will be live landing page tests and expert panel discussions, as well as networking opportunities where delegates can speak to the panel members and meet online sales and marketing experts from leading global companies.

Conversion Conference London 2013 includes sessions which go deep into the following online practices:

·        Website usability & design

  • Split testing & multivariate testing
  • Psychology & persuasion
  • Multichannel Optimisation
  • Optimisation tools & techniques
  • Leveraging data & analytics
  • Social and mobile conversion

The event includes keynote presentation, stand alone sessions and panel debates The Conversion Conference program has been built with an expert Advisory Board.  Each board member is a recognised industry leader and acknowledged expert in digital marketing.

Leading industry figure Craig Sullivan, Director of Optimization and Consultant at RUSH Hair joins the existing Conversion Conference Advisory Board members, including:

Pete Wailes Operations Director UK; Dr. Karl Blanks, Chairman Conversion Rate Experts; Rob Jackson Founder Conversion Thursday UK;. Stephen Pavlovich Director Conversion Factory;  Paul Rouke Head of Usability Trainer and Consultant.

Register before 20 September 2013 to take advantage of the early bird rates.

Data Driven Business Week

Conversion Conference London is one of the Data Driven Business Week group of conferences taking place in October. Data Driven Business Week conferences are designed to accelerate business competitiveness through the successful adoption of analytics, voice-of-customer and online marketing best practices. Areas covered include Marketing Optimization, Predictive Analytics, Conversion and Google Analytics.

About Rising Media

Rising Media is a specialised media company excelling in the production of business technology-related conferences and exhibitions.

Rising Media currently produces events including eMetrics Summit, Conversion Conference, Predictive Analytics World, Building Business Capability, Search Marketing Expo, DemandCon, Affiliate Management Days, Web Effectiveness Conference, Social Gambling and Gaming Summit, Local Social Summit, Allfacebook Marketing, AdMonsters in the US, Canada, UK, France, Germany, Sweden and Australia. See for more info.

Media Contact

Jackie Bissell, Rising Media

+ 44 1580 714332    + 44 7710 512617

For Sponsorship and Exhibition Enquiries

Nick Paul, Rising Media

+44 1580 714731    +44 7796 434 386


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