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“Mobile “absolutely critical” for Unilever’s brands as the company grows” / Unilever’s Keith Weed

From www.marketingmagazine.co.ukUnilever’s Keith Weed puts mobile at heart of emerging markets strategy | Marketing Magazine
Unilever’s Keith Weed puts mobile at heart of emerging markets strategy, Unilever’s chief marketing officer Keith Weed has placed mobile marketing at the heart of the company’s strategy for engaging with consumers in emerging markets.

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