Shaken & Stirred - Influential Brand Profiling and Positioning

Telekinesis / In just one day, this video has amassed over two million views – it’s a must watch

What if telekinesis was real? How would you react? This hidden camera experiment captures the reactions of unsuspecting customers at a New York City coffee shop as they witness a telekinetic event.  Great video. One of the best so far this year.

To promote the upcoming remake of Carrie, Sony outfitted a small coffee shop in New York, ‘Snice Cafe, with remote controlled tables and chairs, a fake wall used to levitate a guy and books that fly off the shelves all by themselves.

One actor takes on the role of Carrie and gets angered when a man spills coffee on her. She then “magically” slams him up against the wall, pushes tables outward and screams until books come flying off the shelves…all while the non-actor customers freak out.

A brilliant stunt if you ask us. In just one day, the video has amassed over one million views. Expect to see a whole lot more prankvertising in the near future as the practice becomes the go-to marketing strategy du jour for brands who can’t help but jump on the bandwagon. Here’s hoping the wagon will be interesting for at least a little while before the practice goes the way of the flash mob

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