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Asda has launched what could be the UK’s cheapest mobile phone – only £5

by on November 9, 2013 in Apps, FaceBook, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile Marketing, Pinterest, Retail, Retail News, Twitter

Asda has launched what could be the UK’s cheapest mobile phone – at just £5 on a pay-as-you-go deal from T-Mobile.

The Alcatel 1010 is a basic handset with no internet or gaming access, with a 1.45in colour screen and keypad.

It can make calls and receive texts, and its only other feature is an FM radio and MP3 player, with just 3Mb of memory. But it does have no minimum top-up charge, and it is lighter than the latest iPhone at 59 grammes.

Asda’s Claire McAuley highlighted the phone’s obvious budget appeal with Christmas on the way. She said: ” We’ve launched the UK’s lowest priced phone as a solution to keeping in touch at the lowest cost possible this Christmas and are ex -only£5pecting shoppers of all ages to snap them off the shelves.”

The Alcatel marks a new phase in supermarkets’ attempts to take on big-name manufacturers with their own competitively-priced products.

Argos has released its MyTablet for just £100, while Tesco brought out its Hudl model for under £120.

The Alcatel is on sale now, and is expected to be popular even as a “spare phone” for smartphone users, if they are heading abroad or if their battery runs low. The phone is expected to be a popular gift for children and for older people.


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