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AudienceScience free webinar: Insight into minimising wastage and optimising ROI in digital advertising

by on November 25, 2013 in Advertising, Events, Events & Awards, Lead story, Media, Online Advertising

While marketers spend more than ever before on digital advertising, few possess the transparency and control needed to make the most of their digital investment. The 2013 International Media Image Survey (I-MIS) reveals that marketers lack detailed insight into their digital media budget.

They’re unaware of the money lost to arbitrage and fees and are uncertain of their digital ROI.  Transparency is the key to eliminating wastage and improving both ROI and confidence in digital advertising. Marketers need to understand and take complete control over their digital spend.

In this free webinar from AudienceScience, guest speaker Belinda Barker, Managing Director at BSBMedia, and Michael Greene, Director of Research at AudienceScience, will discuss industry problems that the survey results reveal. They’ll provide insight into how advertisers can eliminate such problems in their own digital advertising solution. Key points will include:

  • International trends in digital advertising
  • How marketers underestimate the extent of wastage in their digital budget
  • How transparency can expose arbitrage and hidden fees
  • Ways to take control of your digital budget

The webinar is taking place on Wednesday 4th December 2013 from 1-2pm.  To register, simply click here.

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