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Shaken & Stirred - Influential Brand Profiling and Positioning

Women for Women : Using mannequins that represent the average woman

“The average British woman is a size 16, but the high street has been showing them clothing on a mannequin that is three sizes smaller… until now,” explains Debenhams director Ed Watson.
Check out @joswinson launching @Debenhams size 16 mannequins earlier today #bodyconfidence pic.twitter.com/59n0sT0LUx

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