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Karmarama wins Hartley’s and Sun-Pat revival task

Ambitious food group Hain Daniels has appointed London agency Karmarama to handle the Hartley’s and Sun-Pat brands it bought from Premier Foods last year.

 

Ambitious food group Hain Daniels has appointed London agency Karmarama to handle the Hartley’s and Sun-Pat brands it bought from Premier Foods last year. Premier has been unloading some of its many brands as it wrestles with the debt it incurred when it bought Hovis.

Hain Daniels is owned by the American Hain Celestial company which specialises in natural foods. Hain Daniels in the UK also owns Linda McCartney foods, Rose’s Lime Marmalade and New Covent Garden Soup.

From www.moreaboutadvertising.com

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