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Brand Union and digital brand consultancy partner, Digit, have been appointed by Land Rover

by on January 15, 2014 in Advertising, Lead story, Nuggets

BU Logo WPP-owned global brand strategy and design agency, Brand Union, (www.brandunion.com) and digital brand consultancy partner, Digit, have been appointed by Land Rover to develop and evolve its identity system. The appointment follows a rigorous pitch process comprising six agencies.

Brand Union will create a new identity to support Land Rover’s ambitions for growth in new international markets. Brand Union’s network of international agencies will establish a benchmark identity system and framework that creates a unique distinction amongst consumers.

The agency will also develop a set of dual brand guidelines for the wider Jaguar Land Rover organisation to bring further clarity to both of the marques.

Simon Bolton, Worldwide CEO of Brand Union, said: “Land Rover appointed us because we share a passion for the integrity by which brands are designed for consumers. It is our shared values that make this an exciting partnership.”

Patrick Jubb, Global Marketing Communications Director, Land Rover, commented: “Land Rover is a global icon and upholding the integrity by which customers connect with our brand is incredibly important to our future success.  We’re excited to move forward with Brand Union as our branding agency partners.”

Clare Styles, Creative Director, Brand Union, added: “There is really only a clutch of truly design-led brands, and Land Rover is one of them. Irrefutably it is their commitment to design that has contributed to elevating Land Rover to iconic status. This is the dream brief for any passionate creative agency.”

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