Shaken & Stirred - Influential Brand Profiling and Positioning

The over 50’s market represents 80% of the UK’s total wealth /

New UK over 50s portal and customer engagement channel

  • is a major UK lifestyle portal and social network for the 15 million over 50s who are now using the internet
  • Founders focus on the importance of the over 50’s market which currently represents 80% of the UK’s total wealth

14th January 2014, London – Currently in its initial launch phase, is officially unveiled in response to the growing numbers of over 50s online and the incredible online spending power of this emerging online market.

Statistics show that the over 50s are a dynamic community with more than 15 million people online, increasing by 700,000 per annum, with an online spend growing by 12% a year. is designed offer the over 50s an online portal where they can interact with friends with common interests and enjoy tailored and useful information on a range of topics from health and wellbeing, travel and finance to cars, technology and gardening. The portal’s unique ‘Best of The Web’ area is a selection of the best websites covering over 200 subjects, providing users with trusted content and recommended web links.

The site also features Silverfriends, a friendship site dedicated to the over 50s and will soon launch an exclusive members only discount card with offers from leading brands.

Behind the management of are Martin and Sally Lock. Martin worked for British Airways for over 18 years, managed the commercial arm of and co-founded international digital agency Web Liquid, whilst Sally has extensive experience in social media and manages the content across the site and its social networks.

Martin Lock, (pictured) founder and CEO comments: “There are few online channels aimed at the over 50s in the UK. With this group of people holding 80% of the UK’s total wealth and online spending increasing steadily, it’s no surprise that brands are looking for ways to connect with this market. Emphasising this is the number of high-profile brands that have already engaged in partnerships with us.”

Speaking of the success of the site’s social networking platforms targeting the six million over 50s now registered on Facebook, Martin Lock says: “We are delighted with the rapid growth and unrivalled engagement of our Facebook community, which has already reached a staggering 309% engagement rate. The Facebook community already has over 100,000 members and we have up to 10,000 unique visitors to the website per day.”

High levels of engagement are attributed to the fact that site editors know and understand the over 50s audience and offer them content they want to see. The ethos of the portal is to create a trustworthy online environment. The principles of integrity, honesty, friendship, and enjoyment are the foundation for all activities. The company’s objective is to make the ultimate portal for the over 50s.

For further information, images or to arrange an interview please contact:

Rhianna Thompson, or 0207 395 7048.

Denise Pritchard, or 07917 700017.