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Video : “We wanted Kit Kat to return to screens with a humorous campaign” : Jon Lambert, Kit Kat

This new Kit Kat commercial marks the first time a Kit Kit ad has run on TV in the UK since 2011’s “crane” commercial.

Jon Lambert, the group marketing director at Kit Kat’s parent company Nestlé UK & Ireland, said: “We wanted Kit Kat to return to screens with a humorous campaign; reminding everyone not only of the importance of a smile in a break, but that Kit Kat is the chocolate bar to provide that.”

JWT has handled Kit Kat’s advertising since the brand was created, and devised its famous strapline in 1957.

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