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Cupid will be using the modern technology of social media to spread the love this Valentine’s day

by on February 7, 2014 in Lead story

The best of the Valentine’s Day releases : Belle De Soir, We Are Social, Knight Castle Media and evian

One / evian and global social media agency We Are Social launch ‘I Love You Like’ this week, a global multi-platform social media campaign to celebrate Valentine’s Day.

Two / Whether sending a message of adoration to a long-time love, or even just a quick ‘I love you!’ to your mum, Londoners will have the chance to be the stars of a viral campaign this Valentine’s Day thanks to Cupid and his social media contacts.

Three / Belle De Soir is proud to announce that apart from being a relatively new player in the Lingerie Market they were nominated in the recent 2013 UK Lingerie awards for Digital Retailer of the Year.

6th February 2014 – evian and global social media agency We Are Social launch ‘I Love You Like’ this week, a global multi-platform social media campaign to celebrate Valentine’s Day.

The campaign runs across Facebook, Twitter, Instagram and Pinterest, and will promote evian’s ‘Live young’ philosophy by encouraging people to express their feelings for loved ones while avoiding the clichés and stereotypical lines often associated with Valentine’s Day. The competition will run on a number of evian’s local Facebook channels including the UK, France and the US with the best suggestions shared across the brand’s global channels.

We Are Social has produced creative campaign content which will be shared on evian’s global Facebook and Pinterest pages. People are often reluctant to get caught up in the usual Valentine’s cliches, so we’re hoping this campaign encourages them to have some fun with their loved ones instead.”

Robin Grant, global managing director at We Are Social, said: “Brands are increasingly realising that they can drive efficiency and effectiveness in social through a centrally funded and globally consistent strategic and creative approach, but which needs to be implemented locally with considerable cultural nuance. With We Are Social’s global expertise, brands are able to drive competitive advantage by getting the best of both approaches.”

Amy Hambridge, account director at We Are Social, said: “Using both evian’s local and global social channels maximises the impact of the campaign, while ensuring content is relevant to local markets.

 

Two Cameras and Cupid: Spread Your Valentine’s Message with Knight Castle Media

Media production team Knight Castle Media has announced it will be spending the next week travelling across the capital, creating a joyful set of Valentine’s viral videos that lovelorn Londoners can share online to get the attention of their Valentine. Instead of his conventional bow and arrow, Cupid will be using the modern technology of social media to spread the love this Valentine’s day.

David Duyile Business Development Manager of Knight Castle Media, says, “I am very excited about our new project, and myself and all of the team are looking forward to showcasing our media skills by creating crisp video in quick turnaround time. With his new social media tools, Cupid can spend less time match-making and instead spend his day checking out hotels, florists, restaurants and even a local choir to ensure they are up to scratch with their Valentine’s plans and provide local businesses with some much-appreciated coverage on this important holiday for their clients.

All videos for the project will be filmed on a high-quality camera, sure to make participants look their best. Whether sending a message of adoration to a long-time love, or even just a quick ‘I love you!’ to your mum, Londoners will have the chance to be the stars of a viral campaign this Valentine’s Day thanks to Cupid and his social media contacts.

 

Valentines Sale Now On!

 

2013 UK LINGERIE AWARDS

Belle De Soir is proud to announce that apart from being a relatively new player in the Lingerie Market they were nominated in the recent 2013 UK Lingerie awards for Digital Retailer of the Year.  Belle De Soir wants to thank everyone who voted for them. Belle De Soir also congratulates the other winners and finalists

More information is available at www.uklingerieawards.com

Tweets by @Belle_De_Soir

 

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