TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

“We wanted the advertising to capture Ageas’s wider product choice”

Ageas, one of the UK’s largest general insurers, has launched an advertising campaign aimed at brokers to showcase its significant and increased product range and expertise, following the formal acquisition of Groupama Insurance Company Limited and the subsequent integration with Ageas Insurance Limited.

For more information about Ageas and its product range, visit www.ageas.co.uk/intermediaries

The campaign, to be rolled out in February, is the first major public exposure for the new, integrated business and focuses on the core strengths of service, delivery, and partnership.

A brand new creative advertising concept has been developed, building upon the strong visual identity of the Ageas brand logo and incorporating the key campaign message of ‘Hello to more products doesn’t mean goodbye to great service’. Created in partnership with creative brand strategy agency The Gate London, the campaign will feature across the Ageas website, online and print advertising across insurance titles, broker communications and tool kits, and social media.

Chris Dobson, Broker Distribution Director at Ageas comments: “We are immensely proud of our product choice and being able to provide even more specialist support to brokers and their customers. Our latest campaign showcases this effectively through clear messaging and strong visual creatives, underpinned by our industry award excellence. We worked with brokers throughout this campaign development and are delighted to be delivering a strong offering that meets their needs.”

Piers Pollock, Executive Director Strategy & Planning at The Gate adds: “Brands with momentum are remarkably attractive to their customers – they are more modern, relevant and competitive.  – the way Ageas does what it says it will do. The creative idea is bold, impactful and branded, just as it should be.”

For more information about Ageas and its product range, visit www.ageas.co.uk/intermediaries