Shaken & Stirred - Influential Brand Profiling and Positioning

Video : ‘He whipped out his member’. It’s ‘double entendre’ time in this T-fal iron ad.

While there’s nothing sexist about two women gossiping about a date one of the women had the previous night but does placing them in a very homemaker-like scenario make it so? Especially when the conversation is all about how rich the woman’s date was and all these women seem to do is stay home and iron?

So which is it? 1950’s housewives or mountain out of a mole hill? Again the question is – does it work for you?