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A fast track to victory for the GIG at the Travel Marketing Awards

by on March 28, 2014 in Events, Events & Awards, Lead story, Nuggets, South West, Uncategorized

Customer Engagement Agency DST Global Insights Group (The GIG) has swept the board at The Travel Marketing Awards, @CIMTIGmarketing winning Gold, Silver and Bronze for their ‘Catch the Summer Fever’ campaign for South West Trains.

The winning campaign was a highly visual and tapped into the summer festival vibe by inviting leisure travellers to ‘Catch the Summer Fever’ with South West Trains.

The campaign ran across posters, press, banners, email, web and door drops, and The GIG was awarded Gold for ‘Integrated Campaign of the Year’, Silver for ‘Best Online Advertising’ and Bronze for ‘Best Poster Advertising’.

Judged by some of the leading lights in the travel, creative and marketing industries, the Travel Awards are a prestigious recognition of the work undertaken by agencies and marketing departments in the travel sector.

Mike Cavers, Executive Creative Director, the GIG at DST says: “It’s really great when you have a client that encourages you to push the boundaries when you are developing their creative campaigns. And there’s nothing better than having your work judged and recognised by clients and your peers, especially in a highly regulated sector – and even more so when they win awards in multiple categories.  It lifts the whole agency and encourages everyone to do even more stunning work.”

Emma Wiles, Head of Marketing South West Trains says: ‘We are over the moon to have won the awards, the creative for our Summer Madness campaign was a huge success for us; the GIG executed a strong visual identity that used the fun and vibe of the great summer festival season – the energy of the campaign has and will inspire all future campaigns’

 

 

 

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