London UK, 12 March 2014: Delegates to Search Marketing Expo London 2014 (SMX London) will be treated to a rare opportunity to learn from the founding editor of Search Engine Land, Danny Sullivan.
For the past two decades Sullivan has been helping webmasters, marketers and everyday web users understand how search engines work. In late 1995, he published his first work in A Webmaster’s Guide to Search Engines, a ground-breaking publication answering many of the questions site designers and online publicists had about search engines. Since then he has become widely considered a leading ‘search engine guru’.
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Forbes contributor, Joshua Steimle, recently identified Danny Sullivan in his article Top 10 Online Marketing Experts to Follow in 2014, saying; “Sullivan is one of the most recognized faces and names in the SEO industry. He’s been a pioneer in the space since 1995 so he was into SEO before SEO was cool.” Steimle goes on to say, “Sullivan has a no-nonsense, frank approach to his commentary on SEO that is refreshingly honest and occasionally painful for so-called SEO experts.”
Sullivan is frequently consulted by the media and he has been quoted in The Wall St. Journal, USA Today, The Los Angeles Times, Forbes, The New Yorker, Newsweek and ABC’s Nightline to name but a few.
As a US resident, Sullivan’s speaking appearances in the UK are few and far between, the UK SEO community are urged to take advantage of the rare opportunity to attend this high-level conference where Sullivan will be speaking, and which he has personally curated in conjunction with Chris Sherman, also a lauded luminary in the field of search.
Sullivan says, “SMX London is an amazingly vibrant event. In 2014, there is so much going on in our space. We will make sure our programme is crammed full of cutting-edge, up to the minute, actionable content.”
SMX is programmed for a cross section of industry professionals including web designers, developers, PR professionals, advertising and traditional marketing executives who require greater understanding of search marketing’s latest developments. As organisations integrate online and offline marketing, the need to understand how search fits in with the ‘big picture’ is increasing.
SMX London will focus on providing answers to the big questions about the evolving world of SEO, including Panda, Penguin, the Knowledge Graph and more, along with several sessions on improving rankings and following best practice.
The programme can viewed at http://searchmarketingexpo.com/london/
SMX Boot Camp
For those new to search marketing, SMX Boot Camp will get them up to speed. It happens on the first day of the show, Monday, May 12. The fundamentals are covered in these sessions:
* Keyword Research & Copywriting for Search Success
* Link Building Fundamentals
* Paid Search Fundamentals
* Search Engine Friendly Web Design
About Search Marketing Expo and Third Door Media
The Search Marketing Expo – SMX conference series is produced by Third Door Media, Inc. Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful. Search Marketing Expo conferences are held around the world and include: SMX West (San Jose, CA), SMX East (New York City) SMX Advanced (Seattle, WA), SMX London, SMX Munich, SMX Paris, SMX Stockholm, SMX Sydney, SMX Israel, SMX Social Media Marketing (Las Vegas).
Third Door Media publishes Search Engine Land and Marketing Land, which provide news, analysis and tutorials to help internet marketers do their jobs more effectively.
The company also provides a full range of innovative marketing services including lead generation, content creation and licensing via its Search Marketing Now brand.
Third Door Media was recognized in 2011 by Inc. Magazine as one of the fastest growing 5000 private companies in America.
About Rising Media Rising Media is a specialised media company excelling in the production of business technology-related conferences and exhibitions. Rising Media currently produces events including eMetrics Summit, Conversion Conference, Predictive Analytics World, Building Business Capability, Search Marketing Expo, Digital Analytics Hub, Affiliate Management Days, Web Effectiveness Conference, Local Social Summit, Allfacebook Marketing, Inside 3D Printing, Inside Bitcoins, AdMonsters in the US, Canada, UK, France, Germany, Sweden and Australia. See www.risingmedia.com for more information.
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