Shaken & Stirred - Influential Brand Profiling and Positioning

Hardys Wine has been awarded Consumer Superbrand status for 2014

Hardys Wine voted a Consumer Superbrand 2014

–        Respected annual Consumer Superbrands® list features Hardys Wine among the UK’s strongest consumer brands –

Hardys Wine has been awarded Consumer Superbrand status for 2014 @HardysWineUK, following the most recent evaluation of the long-running annual survey, which has been identifying the UK’s leading brands since 1995. The process was managed by The Centre for Brand Analysis (TCBA) and questioned 3,000 UK consumers, who assessed over 1,500 brands. Consumers judged the brands on three key criteria: quality, reliability and distinction.

Hardys is the top selling wine in the UK, and in 2013 launched a major revitalisation programme including brand new packaging across the range and the launch of new campaign – Five Generations of Devotion, which included a outdoor, press and digital campaign. This year Hardys is also implementing a campaign to champion the revival of Chardonnay, with a pop-up wine bar experience to celebrate International Chardonnay Day on May 23rd, as well as leading the way in digital with  social content, videos, Vines, and an Instagram initiative at the heart of the activity. In 2014 Hardys is embarking on a three year sponsorship deal as the Official Wine Partner of England Cricket.

Stephen Cheliotis, Chief Executive of TCBA and Chairman of the Consumer Superbrands Council said: “It is a huge achievement for Hardys to be deemed a Superbrand by the Great British public. This status has reaffirmed the brand’s positive reputation throughout Britain and places it among the leading brands operating in the country. It’s a fantastic accolade that allows the brand to start 2014 in a positive and confident mood.”

In the survey British Airways knocked Rolex from the number one position, while the official top 20 Consumer Superbrands for 2014 are:

1. British Airways      6. Microsoft                    11. Cadbury                    16. Nike

2. Rolex                             7. Google                          12. Andrex                       17. Sony

3. Coca-Cola                    8. Gillette                         13.       18. Marks & Spencer

4. BBC                                 9. Kellogg’s                     14. Apple                          19. Shell

5. Heinz                             10. BMW                           15. Boots                          20. Mercedes-Benz

Concurrent with this survey, the 2014 Business Superbrands listing was also published and was topped by Visa.

Superbrands is an annual initiative to identify and celebrate the UK’s strongest consumer and B2B brands in Britain. Brands do not apply or pay to be considered for Superbrand status; rather the accolade of Superbrand is awarded after a rigorous and independent selection process

A selection of the strongest brands are featured in a luxurious, hardback format book, available from all good bookshops (RRP £55), or by contacting 020 7079 3310.

You can also stay up-to-date on Superbrands news at the Superbrands Facebook page and @SuperbrandsUK