Shaken & Stirred - Influential Brand Profiling and Positioning

Movers and Groovers : WDMP has appointed Louise Roberts to create and head up a new account group

Following a number of new client wins including Prudential, Just Retirement, F&C asset management and the University of Southampton, recent DMA Grand Prix winner WDMP, has appointed Louise Roberts to create and head up a new account group. Roberts joins WDMP from direct and digital agency TBCH where as a Group Account Director she was directly responsible for a number of high profile accounts including; Three Mobile, Bentley Automotive and Princes Trust.

As a member of the management team, Louise will be directly accountable for a number of the agency’s clients, as well as taking the lead role in the development of new business pitches.

WDMP entrepreneurial attitude

Craig Wheeler, MD at WDMP, comments: “Louise’s impressive Direct & CRM experience immediately stood out to us, as well as her passion for nurturing and developing excellent client relationships. Louise shares the WDMP entrepreneurial attitude and ‘can do’ approach to a challenge. She will no doubt bring a new dimension to the senior team.”

Roberts adds: “WDMP has a strong culture, an excellent new business track record and their recent campaign work for current clients is very impressive. There is definitely a real buzz around the agency at the moment and I am really looking forward to being part of the team driving the agency forward.”

Prior to her time at TBCH, Roberts has also worked across a range of disciplines at a number of other integrated agencies including D&D (now Sapient Nitro). As Group Account Director, Roberts will begin by overseeing WDMP’s new account with the University of Southampton She will also be helping strengthen the agency’s positioning as Curiosity Champions – an agency that excites, feeds and grows curiosity in consumers to create long-term profitable relationships with brands.