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‘125th birthday’ brand Bahlsen goes on the road with Toucan

by on April 19, 2014 in Lead Article, Retail, Retail News, Videos

German biscuit maker Bahlsen asked   @Toucan_ to help them celebrate their 125th birthday by taking their brand on a tour of retailer head offices across the UK.

The events, running from March to July, have seen the brand sampling their range at nine retailer and publisher head offices, including Sainsbury’s, Tesco, ASDA and The Grocer publisher William Reed. 

Although the brand is perhaps most famous for its Choco Leibniz SKU, consumers have also had the chance to sample their Messino jaffa cakes, Hit biscuits and their brand new PiCK UP! bars, which have caused quite a stir of late thanks to their TVC featuring a ninja Chihuahua.

 

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