Shaken & Stirred - Influential Brand Profiling and Positioning

UK Marketing Nuggets : Elite Business Event London, LIDA, Evian Water, Nielsen Study, dotMailer, Nat Rothschild

Elite Business Event London

A two day event for entrepreneurs and owners of micro, small and mid-sized businesses who are looking for support and inspiration to grow a business. The event will be useful, rewarding and innovative and is set in the heart of London’s small business community in Shoreditch at The Old Truman Brewery.

Our USPs: a stellar line-up of awesome speakers including the likes of Divinia Knowles – COO Mind Candy, Michael Portillo, Rosanne Gray – CEO Virgin Unite, Karren Brady (pictured)….. successful business owners and thought-leaders.


Alzheimer’s Society appoints LIDA for direct and digital fundraising

LIDA will be responsible for creating a series of campaigns that aim to increase the acquisition of new supporters and grow its mass participation events that run across the country (i.e. Memory Walk). The agency’s first project will kick off with an acquisition campaign to secure increased support.


Spider-Man Dances with a Baby Version of Himself in an Evian Water Ad Promoting Health and ‘The Amazing Spider-Man 2’

Evian has released a new commercial for their ongoing “Baby & Me” campaign that shows Spider-Man meeting and participating in a dance-off with a cute baby version of himself. The ad was created…


Nielsen study reveals when you need expert content to drive inbound marketing – #AdtechSF

You need expert content in your marketing mix, now more than ever. Here’s to know when and where.


Major new feature in dotMailer: mobile optimisation for your email marketing at its best – The Email Marketing Blog

In 2012, 36% of all emails opened were on smart phones, which is expected to increase this year. With that in mind, it’s clear, that as marketer’s we have to make our email campaigns mobile responsive. You can read more … Continue reading →


How to run or ruin a company in 140 characters

By Stephen Eisenhammer and Silvia Antonioli LONDON (Reuters) – When Nat Rothschild, the co-founder of troubled miner ARMS, insulted his former investment partner on Twitter last week, he showed the power of social media for business leaders seeking publicity – but also the perils of saying the wrong thing. “Whilst your dad is an evil genius,” the scion of the Rothschild banking dynasty tweeted to Aga Bakrie, “the word on the street is that you are extremely DUMB.” 


The tweet made the front pages of media around the world as journalists, used to the measured language of corporate press releases, seized on a seemingly unguarded remark showing that even powerful businessmen can descend to playground taunts. Within 24 hours, his number of followers on Twitter had jumped to 1,700 from 200. But not all business leaders have been so fortunate with their apparently off-the-cuff remarks on social media.