Shaken & Stirred - Influential Brand Profiling and Positioning

ACHICA improves their personalised customer experience using Sailthru Technology

7th April 2014: ACHICA, the members-only luxury lifestyle store, has entered into a long-term partnership with Sailthru, the leading provider of personalised marketing communications technology.

This agreement will enable @ACHICALiving to take full advantage of the @sailthru omni-channel personalisation platform to provide unique brand experiences to every individual customer.

Sailthru Smart Data™ technology will power all personalised communications and onsite experiences for ACHICA, including email and mobile.

The deployment of Sailthru technology is part of ACHICA’s wider strategy to drive its core proposition of discovery – encouraging customers to discover new brands, unique products and content through the ACHICA platform, and thereby increasing customer retention, lifetime value and brand loyalty in the process. ACHICA has also adopted Sailthru Advanced Analytics, a sophisticated Business Intelligence tool and part of the Sailthru product offering, which will allow the marketing team to readily identify revenue and retention opportunities based on customer behaviour trends and interactions. This ability to monitor the impact of personalised marketing campaigns, identify gaps in the sales cycle, and then fully automate that process to tailor communications accordingly based on each customer’s unique interests, is giving ecommerce companies like ACHICA a real competitive edge.

The unique product offering from Sailthru will provide ACHICA with extensive personalisation functionality from initial installation; and plans for the partnership indicate that this will be a ‘game-changer’ for the ACHICA brand.

Will Cooper, CEO, ACHICA comments, “We pride ourselves in knowing our customers, as a members-only online store it is important for us to truly understand their behaviour so we can provide person-specific, relevant communications. To achieve this, we realised that a strategic shift in our ecommerce business was needed to ensure our customers receive a personalised experience at all stages of engagement. As ACHICA’s product offering continues to expand and increase in range, the technology from Sailthru will allow us to help customers discover fabulous and unique products at amazing prices.”

Neil Capel, Sailthru’s Founder and CEO comments, “ACHICA’s strategy shift in its offering is a clear sign of things to come in the ecommerce sector. We have seen an increased demand for brands to provide a precise personalised customer experience, across all touch-points.  ACHICA is a perfect match for our technology; with the ability to provide real-time hyper-targeted content to customers it will enhance the high-level customer experience the brand provides.”