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Hear how Ryanair plan to spend their £29m marketing budget #adtech_london

by on May 25, 2014 in Apps, Apps & Software, CRM, Digital Marketing, Ecommerce, Email Marketing, Events, Events & Awards, FaceBook, featured item, Gadgets, Google, iPhone, Lead Article, LinkedIn, London & South East, Metrics, Mobile, Mobile Marketing, Mobile/Tablet, Nuggets, Online Advertising, Online Video, Pinterest, PR, QR Codes, Research, Retail, Retail News, Search Marketing, Small Business, Social Media, Startups, Tech, Twitter, Videos, Websites


New Ryanair CMO Kenny Jacobs will give his first UK keynote since joining the budget airline at ad:tech London on 21-22 October in a speaker line-up that features contributions from Mondelez VP Global Media Bonin Bough and Pepsi India CEO & Chairman ‘Shiv’ Shivakumar.

Appointed as Ryanair’s first CMO in January this year, former Moneysupermarket and Tesco marketer Jacobs will oversee the company’s brand transformation strategy. Yesterday, the firm announced that it would treble its marketing budget to £29 million in a bid to improve the end-to-end customer experience and drive sales.

Also among ad:tech London’s keynotes are BBH CEO Ben Fennell, YouTube EMEA Chief Ben McOwen Wilson and Leonard Brody, “the controversial torchbearer for a new world order”, Investor, Futurologist and Co-Owner of Coventry City Football Club.

‘Digital Decade: Past, Present, Future.

This year’s content and speaker line-up will be curated around ad:tech London’s 10th birthday theme, ‘Digital Decade: Past, Present, Future.

Newly moved to late October at London’s Olympia venue and a meeting point for over 5,000 marketing and media professionals, ad:tech London will examine how what we know about consumers, marketing and technology today can help us to anticipate and the opportunities, challenges and trends that will define the next Decade.

A diverse range of brand, agency and media leaders have been lined-up to lead industry dialogue across a range of the most prescient issues including Future Media & Technology, Data-Driven Precision Marketing, Engagement & Brand Experience and Platforms & Devices. They include former CMO turned Pepsi CEO & Chairman ‘Shiv’, who will be sharing his views on what the West can learn from the East based in the experience of running multinational companies in the India market.

“Ryanair has transformed the travel business with a second-to-none value proposition and service that punctually transports more than 80 million passengers per year, making us the world’s favourite airline,” said Jacobs.

“Our commitment to enhancing the Ryanair product will see us completely overhaul the customer experience, from online booking and management through to in-flight entertainment. We will be putting significant resource into social media, mobile, our own content and traditional advertising with the specific aim of making the whole process transparent and easy for our customers.

“I’m very much looking forward to discussing our plans in more detail with the marketing and media community at ad:tech London.”

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