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Shaken & Stirred - Influential Brand Profiling and Positioning

Twitter Commerce : The future of social commerce: Shopping on Twitter, Pinterest and beyond

Earlier this year, leaked images from online retailer Fancy.com showed a mock-up of a new platform called Twitter Commerce. These branded tweets, which look just like normal tweets, can be expanded to reveal a Buy button that allows consumers to make a purchase from within the Twitter app.

When tech news site Re/code broke the news in late January, the article made it clear that Twitter Commerce had no set launch date or pricing information. There wasn’t even an official comment from a Twitter representative about the new platform. But since the leak, there’s been a lot of speculation from retailers, marketers and potential investors about this giant leap toward the future of e-commerce.