Shaken & Stirred - Influential Brand Profiling and Positioning

‘No need for a landline’ Relish now available / UK Broadband appoints adconnection

Relish broadband appoints adconnection to media account

Sick of landlines? So is mobile operator UK Broadband, which has just launched a 4G internet service that will deliver “fibre-fast” speeds without the need for a landline connection.

Relish, as the service is named, will be available in central London starting today, hoping to disrupt the market and pose a threat to BT and other competitors by going wireless. It’s offering a home broadband deal for £20 a month including VAT and a business deal for £25 with VAT excluded. For both of those you’ll get unlimited 30Mbps (on average) broadband delivered via 4G with no need for a landline rental.

Relish broadband appoints adconnection to media account. Will Harnden, Marketing Director at UK Broadband, said: “We were impressed with Ad Connection’s track record of working with new and fast growing brands and we look forward to some great results.  ”

Stephanie May, Group Account Director at adconnection added: “We’re delighted to be working on such an exciting launch as Relish with UK Broadband, and look forward to contributing to their ambitious growth targets.

We are constantly working to secure the best partnerships with media owners in order to maximise value for their business.   This launch has been the culmination of working with UK Broadband since August 2013 and we look forward to seeing the work through to fruition.

The PR bit … UK Broadband, part of the PCCW Group that includes HKT, Hong Kong’s telecommunications and mobile service provider, has appointed adconnection @adconnectionUK to its media planning and buying account, to support the launch of its new London-based broadband brand, Relish.


From 28 June, a multi-media campaign, created by The Corner, will run across the capital lead by online and mobile activity and supported by large format posters, roadside and underground activity and digital outdoor formats in ‘key areas’ such as Canary Wharf.

@Relish wireless broadband has come to London,covers both low & high bandwidth users,NO long waits & NO high charges!