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Kew Gardens – “It’s a tranquil oasis where people can experience a different side of London”

Arena Celebrates ‘London’s Most Beautiful World Heritage Site’ with DOOH Campaign

London. 28 July 2014. Media planning and buying agency, @ArenaMediaUK has unveiled Kew Gardens’ first ever DOOH campaign, celebrating the beauty of the London attraction and encouraging tourists to visit this summer.

The 4 week campaign – launching on Monday 28 July – will showcase the activities on offer at Kew Gardens, including the Xstrata Treetop Walkway.

Targeting overseas visitors, the 20” video will be displayed on screens at key tourist Tube stations across London during consumer hours, as well as at Westfield White City. The short film highlights the unique experiences on offer at Kew, as well as its tranquillity, encouraging tourists to visit ‘London’s Most Beautiful World Heritage Site’.

Ben Newton, Senior Account Planner at Arena, said: “This is a campaign we are really excited about. It’s a brilliant piece of activation work to showcase the beauty of Kew Gardens, demonstrating how it stands out against London’s plethora of other attractions.”

Tina Houlton, Head of Marketing at Kew Gardens, added: “Kew Gardens is a special place. It’s a tranquil oasis where people can experience a different side of London to the hustle and bustle they may be used to. With its rich history and range of activities, there is so much on offer at Kew this summer and this campaign is all about encouraging visitors to London to come and see it for themselves.”