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Latest : Yahoo has confirmed it’s buying the mobile ad exchange Flurry

by on July 22, 2014 in Lead Article, Metrics, Mobile, Mobile Marketing, Mobile/Tablet, Nuggets

We are hearing that Yahoo has bought Flurry, a mobile app analytics @FlurryMobile and advertising company.

We asked @eMarketer to give us some background on the mobile advertising market and Yahoo’s ad business. Many thanks for their fast response and all their help.

– The global mobile advertising market is expected to reach $32.71 billion this year, according to eMarketer, up 84.7% from $17.71 billion in 2013. Through Q2 2014, Yahoo had not reported its mobile advertising revenues, but has reported signficant growth in that area, on its most recent earnings call referring to them as “meaningful,” an upgrade from “not material” in previous quarterly earnings calls.

– Together, Google and Facebook accounted for more than two-thirds of the worldwide mobile ad market in 2013, according to eMarketer.

– The US mobile advertising market is expected to increase 83% in 2014 to reach $17.73 billion, according to eMarketer, while in the UK, mobile advertising is projected to grow 96% this year, reaching £2.02 billion.

– Global digital ad spending is expected to total $140.15 billion this year, eMarketer estimates, with Yahoo falling to 2.52% market share, down from 2.86% in 2013. US digital ad spending totaled $43.08 billion in 2013, and Yahoo’s share of US digital ad revenues continued to decline, falling to 5.8% in 2013 from a 6.8% share the year before, according to eMarketer.


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