Shaken & Stirred - Influential Brand Profiling and Positioning

Laughter Spot : Should’ve bought a hat in Vegas

An elderly Florida couple, Sam and Bessie, are holidaying in Las Vegas. Sam always wanted a pair of authentic cowboy boots. Seeing some on sale one day, Sam buys them, and wears them back to the hotel, walking proudly.

He walks into their room and says to his wife, “Notice anything different about me?”

Bessie looks him over, “Nope.”

Sam says excitedly, “Come on, Bessie, take a good look. Notice anything different about me?”

Bessie looks again, “Nope.”

Frustrated, Sam storms off into the bathroom, undresses, and walks back into the room completely naked except for his boots.

Again he asks, a little louder this time, “Notice anything different now?”

Bessie looks up and says, “Sam, what’s different? It’s hanging down today, it was hanging down yesterday, it’ll be hanging down again tomorrow.”

Furious, Sam yells, “And do you know why it’s hanging down, Bessie? It’s hanging down because it’s looking at my new boots!”

To which Bessie replies, “Should have bought a hat, Sam. Should have bought a hat.”


photo credit: outdoorPDK via photopin cc