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by on July 5, 2014 in Apps, Ecommerce, Events & Awards, FaceBook, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile Marketing, Mobile/Tablet, Northern England, Online Advertising, Online Video, Pinterest, Retail News, Rock 'n Roll, Social Media, Twitter

PruHealth And PruProtect with Vitality sponsor Eurosport Tour De France coverage

PruHealth and PruProtect, the innovative health and life insurers, have agreed a deal to become sole sponsors of this year’s Tour de France coverage on Eurosport.

From 5th of July onwards Eurosport, celebrating its 25th consecutive year of reporting on the Tour de France, will have ten broadcasts in full, including the opening weekend in Yorkshire, the third stage in London, the fourth in Lille, the fifth in Arenberg featuring the dangerous cobblestone section, the tenth in the Vosges, “La Planche des Belles Filles”, the 14th in the Alps in Risoul, the 17th and 18th in the Pyrenees, Plat d’Adet and Hautacam, and the final stage to Paris.

Neville Koopowitz, CEO of PruHealth, commented on the announcement:

“We understand that sport has the power to inspire, entertain and bring people together, so we are delighted to sponsor the coverage of this year’s Tour de France. This is an amazing opportunity for Vitality to build further association with elite athletes on an international stage.

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