— Giam Swiegers (@giamswiegers) June 29, 2014
Great P&G video on unconscious bias in #girls education
Be proud to run like a girl, throw like a girl, and change the world like a girl!
P&G’s Always has joined recent advertisers in the women’s empowerment movement with its new campaign #LikeAGirl, which garnered over 8.4 million views over the week that ended on Sunday, according to Visible Measures.
Snatching the No. 2 spot on the Viral Chart, the three-minute short aims to redefine what it means to be a girl and asks people to imitate certain athletic activities “like a girl.” As expected, those featured are seen acting out exaggerated motions of the way girls run and throw, except for the pre-pubescent girls who, with determination, run fast and throw strong. Always dubbed the campaign a “social experiment” that comes on the heels of brand-sponsored research that found that 50% of girls lose confidence during puberty.
Using#LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence.
We’re kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.
— Kelsey Davis (@KelseyJoJo20) June 30, 2014
“In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand,” said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. “When the words ‘like a girl’ are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine ‘like a girl’ into a positive affirmation.”
So tell us… what do YOU do #LikeAGirl?
For the past 30 years, Always has been empowering girls globally, bringing puberty education to millions of adolescent girls.
Find out more at http://www.always.com/en-us/likeagirl…