Shaken & Stirred - Influential Brand Profiling and Positioning

Trends in the retail industry / Hi-tech enabled trolleys in Co-Operative Food stores


The Co-Operative Food’s customer director, Andrew Mann, “It is really important that we know what our members think about our stores and act upon their feedback. The hi-tech trolleys not only make it easy for customers to tell us about their shopping experience, but because the information is collated digitally, we can access what they say almost instantly.”

It’s been interesting to see the trends in the retail industry in the past couple of years, as online shopping has grown significantly while high street shops haven’t fared so well. However, with more and more brands bringing digital into the physical space and bridging the gap between the two, it seems schemes like this could be the winning combination in the long-term.