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Alzheimer’s Society and LIDA unveil nationwide ‘Staying Connected’ campaign

LIDA launches its first integrated campaign for UK’s leading dementia charity –

LIDA, has launched the ‘Staying Connected’ kit for Alzheimer’s Society (AS), the UK’s leading dementia charity. The integrated campaign aims to increase the acquisition of new supporters and is the first in a series from LIDA following its appointment in April 2014. 

By 2015, there will be 850,000 people the UK with a form of dementia. Alzheimer’s Society is dedicated to leading the fight against the condition and improving the quality of life of people affected. The ‘Staying Connected’ campaign offers people a free practical kit to help the carers, families and friends of people living with dementia, stop their loved ones from drifting away.

The kit will be promoted from 12th September through outdoor posters and digital channels, including Facebook. LIDA incorporated the charity’s logo and used the vertical line in the design and striking copy to emphasise how disconnected sufferers and loved ones can become.

The line leads to a visual of the pack which contains practical advice and services that can help you stay connected for longer such as: information about dementia and Alzheimer’s Society, tips for supporting someone with the disease, a guide to the support services available to you and a useful fridge magnet and pen to help you plan your week with your loved one in mind.

Nicky Bullard, Executive Creative Director at LIDA said: “Dementia can be a condition that disconnects you from your partner, your family, society and yourself. We have created the Staying Connected kit to help those people affected by dementia stay connected for as long as possible, promoting the excellent advice and services offered by the Society.”

Jon Bodenham,  Director of Fundraising at Alzheimer’s Society added: “We’re really pleased to be reaching out to more people touched by dementia than ever before, offering information and advice as well as ways to get involved. Many people with dementia and their carers don’t know where to turn for support and the more we can help people connect, the better they’ll be able to cope.”

The campaign is the first in a series of campaigns by LIDA that aim to increase the acquisition of new donors and grow its supporter base encouraging participation in many of the Alzheimer’s Society’s initiatives for example Memory Walks that run across the country.