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Licor 43 targets stylish Londoners with Vogue Fashion Night Out activation

by on September 16, 2014 in Events, Events & Awards, Lead Article, London & South East, Retail News, Uncategorized

– Licor 43 partners with leading international lifestyle global fashion accessories brand Folli Follie –

Licor 43, the smooth golden Spanish liqueur, continues its UK launch activity by targeting stylish Londoners, and partnering with Folli Follie for Vogue Fashion Night Out on Tuesday 23 September.

As one of the key highlights in the shopping calendar, Vogue Fashion Night Out is a late night event where stylish consumers are treated to a retail experience above and beyond normal expectations.  Visitors to the Folli Follie flagship store will be treated to delicious complimentary cocktails from Licor 43 as they browse the accessories in the shop thanks to a partnership agreed for this special night.

Julia Bliss, Licor 43 Brand Manager said: “We’re delighted to be partnering with Folli Follie for Vogue Fashion Night Out, they were a natural choice for us as their target audience is the same as ours, style-conscious, trendsetting and open to trying new things – from new cocktails to statement handbags.

“Being part of an established event such as Vogue Fashion Night Out allows us to spread the word with our target audience and drive trial with an incredibly influential group of consumers.”

Rachael Dyson, Folli Follie Marketing & PR Manager said: “We always strive to offer our customers a special shopping experience, so it made sense for us to partner with a leading premium drinks brand such as Licor 43 to offer the best cocktails possible on this key shopping occasion.”

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